Testimonial videos are an effective way to share your story and show people that you’re real. They also provide a great opportunity for you to showcase your skills and expertise in your field.
Know Your Audience
Before you begin filming, make sure you understand who will be watching your video. What do they care about? What are their needs? How can you help them? Once you’ve answered these questions, you’ll be able to craft a message that resonates with your audience.
Find out what they care about
If you’re looking to build trust and credibility with your audience, consider using testimonials as part of your social media strategy. People love hearing stories from others who have been through similar experiences. In fact, research shows that people are more likely to buy products after seeing a positive review than after reading a neutral one.
Ask them questions
To make sure your testimonial video is effective, ask your clients questions about their experience. This will help you understand their story better and provide context for your own message.
Tell them what you’re going to do
Once you’ve asked your client questions, you need to tell them what you plan to do next. If you’re planning to send them a follow up email, let them know. If you’re planning on sending them a gift card, let them know. Whatever you’re doing, let them know so they feel comfortable with you and trust you.